The $245/month data problem
Supermetrics is the market leader for pulling marketing data into Looker Studio, Google Sheets, and Excel. It connects 80+ data sources — Google Ads, Meta Ads, LinkedIn, TikTok, Twitter, Amazon Ads, and more.
The problem? At $49 per source, a multi-channel agency pays:
- Google Ads: $49
- Meta Ads: $49
- LinkedIn Ads: $49
- TikTok Ads: $49
- Amazon Ads: $49
- Total: $245/month
That is before you add Google Analytics, Bing Ads, Pinterest, or Snapchat. Enterprise teams hit $500-$1,000/month quickly.
The alternative tools below cover the same use cases at lower prices — and some pay affiliate commissions too.
Supermetrics overview
Pricing: $49/source/month. Starter plan includes 1 connector. Pro at $199/month includes 5 connectors.
Strengths: Widest source library (80+), deepest data granularity, highest brand recognition, Looker Studio native integration.
Weaknesses: Per-source pricing is expensive at scale, no free tier (14-day trial only), support quality has declined post-acquisition.
Quick comparison table
| Tool | Starting Price | Sources | Best For | Affiliate? |
|---|---|---|---|---|
| Supermetrics | $49/source | 80+ | Agencies, wide coverage | 10-20% lifetime ✓ |
| Windsor.ai | $49/mo | 50+ | Privacy/compliance | Yes ✓ |
| Funnel.io | $415/mo | 500+ | Enterprise | Referral ✓ |
| Dataslayer | $19/mo | 40+ | Budget-conscious | Yes ✓ |
| Whatagraph | $199/mo | 40+ | Visual reporting | Affiliate ✓ |
| Power My Analytics | $12/mo | 50+ | Budget solo marketers | Affiliate ✓ |
| GA4 Looker Studio | Free | 1 (GA4) | Simple GA-only needs | N/A |
7 alternatives reviewed
1. Windsor.ai — Best for privacy compliance
Windsor.ai matches Supermetrics on price ($49/month) but includes more sources per plan. Its key differentiator is GDPR and SOC2 compliance — a big deal for EU agencies and privacy-conscious brands.
Pros: Strong compliance, good source library, growing fast
Cons: Newer platform, smaller library than Supermetrics
2. Funnel.io — Best for enterprise
Funnel.io is the enterprise alternative with 500+ connectors. It starts at $415/month, making it too expensive for solo marketers but perfect for agencies managing 50+ clients.
Pros: Huge connector library, enterprise SLAs, data transformation
Cons: $415/month minimum, overkill for small teams
3. Dataslayer — Best budget option
Dataslayer starts at just $19/month with 40+ connectors. It integrates with Looker Studio, Sheets, and Excel. Feature set is smaller, but for basic reporting it covers 80% of use cases.
Pros: Affordable, solid Looker Studio integration, affiliate program
Cons: Fewer sources, less granular data, slower support
4. Whatagraph — Best for visual reporting
Whatagraph focuses on beautiful, client-ready reports with drag-and-drop widgets. Starts at $199/month with 40+ connectors.
Pros: Beautiful reports, non-technical friendly, multi-channel dashboards
Cons: Expensive, limited data manipulation, fewer raw data export options
5. Power My Analytics — Cheapest at $12/month
Power My Analytics is the most affordable option at just $12/month for 50+ connectors. It integrates with Looker Studio and Sheets. Feature depth is limited but the price is unbeatable.
Pros: Cheapest, good source library, active community
Cons: UI is dated, limited automation, basic support
6. Google Analytics 4 + Looker Studio — Free if you only need GA4
If you only need Google Analytics data in Looker Studio, the native GA4 connector is free. No affiliate opportunity but zero cost.
Supermetrics affiliate program details
| Metric | Value |
|---|---|
| Commission | Tier 1: 10% (first 10 referrals), Tier 2: 20% lifetime |
| Cookie | 45 days |
| Payout | Net 30 (paid by 13th of following month) |
| Platform | iDevAffiliate |
| Example monthly value | $49/source × 20% = $9.80/referral/month × 5 sources = $49/referral/month |
Best by use case
- Agency with diverse clients: Supermetrics (20% lifetime) — widest source library, best brand trust
- Budget solo marketer: Dataslayer or Power My Analytics — $12-19/month, both have affiliates
- Privacy/compliance focus: Windsor.ai — SOC2/GDPR, growing affiliate program
- Enterprise reporting: Funnel.io — 500+ connectors, enterprise SLAs
- Client-ready reports: Whatagraph — beautiful visuals, $199/month
Frequently asked questions
Can I use Supermetrics for free?
Supermetrics offers a 14-day free trial. There is no permanent free tier.
Is Supermetrics worth it for one client?
For one client with 2-3 sources ($98-147/month), Supermetrics is fine. For 5+ sources, alternatives like Dataslayer or Power My Analytics are more cost-effective.
Does Funnel.io have an affiliate program?
Funnel.io has a referral program but it is less publicly documented than Supermetrics. Check their partner page for current terms.
Which alternative is best for Google Sheets users?
Supermetrics is still the best for Google Sheets due to its native add-on. Dataslayer and Power My Analytics also support Sheets but with fewer features.